Announcement video, documentary and live concert
From conceptualisation to implementation.
Bringing national awareness for Red Bull that leads to word of mouth marketing. Creating excitement through communication.
Contemporary meets Classic; your favourite artists like you've never heard before!
Red Bull Symphonic had all the ingredients for technical chaos, a massive venue, 20 cameras feeding into an OB/TV bus, 80+ musicians, over 100 crew members, three documentary crews, social media teams, a colossal lighting setup, one shot… and it was all LIVE.
But what turned out to be the real challenge? Victor Leksel’s bow tie.
As the countdown to the performance ticked away, crew members scattered across the arena hunting for anyone who could nail the perfect knot. The producer jumped in. Tension rose. Then, like a cinematic twist, one of the orchestra musicians stepped in and saved the bow-tie day.
The concert? Flawless. Victor? Picture. Perfect.
Client:
Head of content: Marius Pedersen
Culture Marketing Manager: Nikki Amini
Agency: SoYou
Producer/Project Manager: Andreas Segerfeldt
Director/Producer: Joachim Brobeck
Documentary team:
Photographer 1: Brattislav ”Bratti” Stankovic
Photographer 2: Igor Koikeroinen (Red Bull)
Photographer 3: Daniel Höglander (SoYou)
Light Technician: Carlos Contreras
Still Photographer BTS: Joseph Hetrell & Naomi Axinte
Production coordinator: Devika Chaturvedi
Production Assistant: Julie Douib
Production Assistant: Paulinne Douib
Post Production:
Editor: Daniel Höglander
Editor: Peter Segerfeldt
Editing/Sound Mix: Noah Hägglund
Copy: Leo Dahlin
Multi Camera:
OB Company: Motions
Main OB crew:
Director of camera: Alexander Eriksson
Main event crew:
Creative Director: Alexander Wessely
Light director: Jakob Larsson
Event project manager: Evelina Eliasson
Event coordinator: Etta Zelmani
Main artist:
Victor Leksell
Guest artists:
Astrid S
Estraden
Johan Daléne
Theo Hillborg
Orchestra:
Stockholm Concert Orchestra
Conductor: Karl-Johan Anckarblom
