SOYOU | Frilans Finans Campaign

About the project

Client

Campaign

Production Timeline

From conceptualisation to implementation.

Branding

Produced engaging 15 seconds customised videos; with the key message “Make the Job Safe” being delivered within the first 6 seconds! Presenting the benefits of Frilans Finans adjacent to ‘self-employment’ being an accepted form of work.

Concept

Sew the red thread between the existing ‘Make the Job Safe’ communication campaign with the new films by inculcating words safe, smooth and simple in the forefront. Emphasise that with Frilans Finans you can be your own boss and navigate risks of your career path with a life-jacket on; Frilans Finans being the lifejacket in question!

On-set Story

When the sun isn't available, you create your own! Thanks to a solid plan (huge shoutout to the team!), we managed to film two major locations, a studio and an ice hockey arena: on the same day.

One clever solution for the studio was renting a massive crane and an even bigger light to simulate the sun, all with just one lamp . Once our "sun" was in place, shooting moved fast. We only needed a few extra lights for specific scenes.

The best part? We could reposition and adjust our “sun” exactly how we needed it, making the entire shoot smooth, efficient, and, honestly, spectacular.